Belora Cosmetics founded in 2019 is a direct-to-consumer makeup brand that focuses on clean, cruelty-free, vegan products. Belora Cosmetics, the first ‘Made Safe’ certified cosmetics brand in Europe and Asia, has named Bollywood actor and style icon Kiara Advani as its brand ambassador. Having millions of fans across the globe and spanning all ages and demographics, Kiara has the potential to help Belora connect with its audience on a deeper level.
As part of this association with Advani, Belora has launched its first 360-degree brand campaign, titled, ‘Oh my God! Everyone’s a fan’. The campaign is being led by a 15-second TV ad film, featuring Kiara in the lead, followed by promotions across digital and social media, OTT platforms and OOH.
The campaign with Kiara aims to strengthen the relationship between Belora and its current customers, as well as attract new fashion-forward, beauty-conscious, and skin-health-conscious customers in India. Belora’s hero products are brought to life in a playful way in this campaign. There has been a strong community and advocacy built in the last year, and there is a plan to further engage them in this campaign.
Speaking on her association with Belora for makeup range, Kiara Advani said, “I believe make-up is a wonderful form of self-expression, giving an individual the liberty to create looks that make an impact. The prospect of wearing make-up that is not just trendy, but safe on the skin is a necessity for me. I chose to endorse Belora as I believe in their purpose to create clean & vegan makeup. Moreover, when they sent over the products for the first time, I loved their poppy intense colours. In fact, their liquid lipsticks are quite liked & used by many of my family members too.” Belora Kohl Kiss kajal, kiss-proof liquid lipsticks, and a new concealer formulation are Kiara’s absolute favourites.
Speaking on the brand vision, Ainara Kaur, Co-Founder, Belora Cosmetics said, “Our single-minded focus is to bring the most innovative formulas that are high performance, vegan & clean. Our research shows that women associate makeup with various emotions – fun, playfulness & glam. But it shouldn’t come at the expense of their skin’s health. That’s the genesis of our brand – beauty that’s guilt-free & glamorous.”
Talking about the brand campaign, she added, “Our brand campaign brings to life, our product performance, highlighting how our customers are passionately involved with our products, in a playful manner. Who better to be the face of the brand than Kiara, who also has a cult fan following that transcends various demographics & has attained a leadership position in such a short duration. Moreover, she instantly connected with our vision to create a clean, kind i.e. vegan and cruelty-free brand with a high performance”.
Currently, Belora is sold online on its own web platform and other e-commerce platforms and is on its path to having an offline presence from March 2022 onwards. It has close to 180 SKUs across the face, lips, nail and eye makeup and skincare.