Top 10 Best Athletic Wear Brands in India (September 2023)

In the dynamic and evolving world of fitness, having the right athletic wear is no longer a luxury, but a necessity. High-quality athletic wear can elevate your performance, enhance comfort, and even boost your confidence, making those workout sessions all the more rewarding.

With the fitness culture gaining prominence in India, the demand for athletic wear has seen a significant surge. But with an ocean of brands out there, how do you find the one that caters to your unique needs? We’ve got you covered.

Welcome to our comprehensive guide to the Best Athletic Wear Brands in India. From local powerhouses to global giants, we’ve handpicked the brands that stand out for their quality, innovation, design, and customer satisfaction. Our review of each brand covers a detailed introduction, top products, unique features, pros and cons, and the price range, giving you a complete understanding of what to expect.

So whether you’re a seasoned fitness enthusiast or a beginner stepping into the exciting world of fitness, this guide will help you navigate the athletic wear landscape in India and find the brand that aligns best with your fitness goals and style preferences.

1

Cultsport

Cultsport, a venture of the health and fitness start-up Cure.Fit, has quickly emerged as a game-changer in India’s athletic wear market.

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Launched in 2019, this homegrown brand delivers high-quality, scientifically designed sportswear that caters to India’s burgeoning fitness community.

Cultsport products are crafted with cutting-edge technology and precision to enhance workout performance and maximize comfort. Their offerings include an array of sports apparel for both men and women, ranging from performance T-shirts, shorts, leggings, jackets, and more.

The brand’s success can be attributed to its understanding of the Indian consumer’s needs and preferences. By offering premium-quality sportswear that is both stylish and functional at competitive prices, Cultsport has positioned itself as a go-to brand for India’s fitness enthusiasts.

Top 5 Cultsport Products:

+ Cultsport Men’s Tech Tee: A lightweight, breathable T-shirt designed for high-performance workouts.
+ Cultsport Women’s ProDry Leggings: These leggings provide a snug fit and ensure maximum movement flexibility during rigorous workouts.
+ Cultsport Men’s ProRun Running Shorts: Designed for comfort and mobility, these shorts feature moisture-wicking fabric that keeps you dry and comfortable.
+ Cultsport Women’s ProFit Jacket: This athletic jacket offers warmth without the weight, making it a great choice for outdoor workouts or casual wear.
+ Cultsport Men’s ProStretch Hoodie: With its stretchable fabric and relaxed fit, this hoodie combines comfort and style.

Unique Features:

+ Products are scientifically designed for high-performance workouts.
+ High-quality fabrics that are breathable and moisture-wicking.
+ Wide range of sports apparel for both men and women.

Pros:
High-quality, durable sportswear.
Stylish designs that don’t compromise on comfort or functionality.
Reasonably priced for the quality offered.

Cons:
Limited offline presence as most of the sales happen online.
Size variation might be an issue for some consumers.

Price Range: Cultsport products range from INR 400 for basic T-shirts to INR 3000 for specialized performance wear.

2

Puma

With a rich history that spans over 70 years, Puma is a global powerhouse in the sports apparel industry.

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Renowned for their fusion of performance, style, and innovation, Puma has a significant presence in India, catering to athletes and fitness enthusiasts alike.

Puma’s offerings in India include a broad range of athletic wear designed for various sports such as football, cricket, running, and training. Known for their attention to detail and commitment to quality, Puma ensures that every piece of clothing is created with the highest standards, to help athletes perform their best while looking stylish.

Over the years, Puma’s collaborations with athletes, celebrities, and fashion icons have further solidified its status as a trendsetting brand. Whether it’s their high-performance running shoes or their fashionable track pants, Puma continues to set the bar high in the Indian athletic wear market.

Top 5 Puma Products:

+ Puma Men’s Ignite Running Shoes: Offering superior comfort and excellent bounce, these shoes are a popular choice among runners.
+ Puma Women’s High Waist Leggings: Designed for optimum support and flexibility, these leggings are perfect for any workout.
+ Puma Men’s Arsenal Football Jersey: A must-have for football fans, this jersey combines comfort and fan pride.
+ Puma Women’s Yogini Live Bra: This sports bra provides maximum support and comfort for yoga sessions.
+ Puma Men’s Evostripe Proknit Pants: These track pants offer a stylish and comfortable fit, ideal for workouts or casual wear.

Unique Features:

+ Broad range of athletic wear for different sports.
+ High standards of quality and performance.
+ Trendsetting designs and collaborations.

Pros:
Offers a wide range of sports apparel and footwear.
Known for high-quality, durable products.
Trendy designs that combine style and performance.

Cons:
Products can be pricey compared to other local brands.
Sizing might be a bit inconsistent across different product lines.

Price Range: Puma products can range from INR 1000 for basic sportswear to INR 10,000 for specialized performance wear or limited-edition collaborations.

3

Nike

No athletic wear list would be complete without the iconic Nike. A global leader in sports apparel and equipment, Nike has been a strong player in the Indian market for several years.

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Known for their signature ‘swoosh’, Nike stands for innovation, design, and high-performance wear.
Nike offers a wide range of athletic apparel in India, catering to various sports like cricket, football, basketball, and running.

Their products are not only designed to enhance performance but also to make a fashion statement, seamlessly blending functionality with style.

The brand’s commitment to continuous innovation, be it introducing flyknit technology in shoes or Dri-FIT technology in clothing, has made it a favorite among athletes and fitness enthusiasts. Nike’s understanding of the dynamic nature of sports and its determination to cater to these changing needs makes it one of India’s best athletic wear brands.

Top 5 Nike Products:

+ Nike Men’s Air Zoom Pegasus Running Shoes: Known for their comfort and durability, these shoes are perfect for long-distance running.
+ Nike Women’s One Luxe Tights: These tights are versatile, comfortable, and designed for all-day wear, not just your workout.
+ Nike Men’s Dri-FIT Academy Soccer Drill Top: This long-sleeve soccer top is made with sweat-wicking fabric to help keep you dry and focused on the field.
+ Nike Women’s Swoosh Medium-Support Sports Bra: This sports bra offers secure, supportive fit, and has sweat-wicking power to help keep you dry and comfortable.
+ Nike Men’s Sportswear Club Joggers: With their soft cotton fabric and slim waistband, these joggers are perfect for workouts or casual wear.

Unique Features:

+ Broad range of athletic wear for different sports.
+ Cutting-edge technology in apparel and footwear.
+ High-performance gear designed to enhance athletic performance.

Pros:
Offers a wide range of sports apparel and footwear.
High-quality, durable products that last.
Continually innovates and brings new technology to their products.

Cons:
High price points compared to other brands in the market.
Availability of sizes can sometimes be a challenge.

Price Range: Nike products range from INR 1500 for basic sportswear to INR 15,000 for specialized performance wear and premium shoes.

4

Adidas

Originating from Germany, Adidas has established itself as a global phenomenon in the sports and fitness apparel industry.

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In India, the brand is synonymous with performance, quality, and style, offering an extensive range of athletic wear for various sports and fitness activities.

Adidas’ commitment to innovation and technology shines through in its products. The brand consistently introduces new materials and designs to enhance performance, such as the Boost technology in footwear and Climate tech in clothing for better moisture management.

Adidas also understands the importance of sustainability. Its eco-friendly initiatives, like using recycled materials in products, align with the values of many modern consumers. Whether you’re a professional athlete or a fitness enthusiast, Adidas’ blend of performance, style, and sustainability makes it a top choice in India.

Top 5 Adidas Products:

+ Adidas Ultraboost 21 Running Shoes: Known for their exceptional comfort and energy return, these shoes are a favourite among runners.
+ Adidas Men’s Tiro19 Training Pants: Featuring moisture-wicking fabric, these pants are designed for comfort during training sessions.
+ Adidas Women’s Don’t Rest Alphaskin Sports Bra: This sports bra offers a secure, compressive fit and climacool ventilation to manage heat and moisture.
+ Adidas Men’s Entrada Jersey: A breathable jersey designed for football, keeping players cool and dry on the pitch.
+ Adidas Women’s Essentials Linear Tight: Ideal for workouts or casual wear, these tights deliver a comfortable, stretchy fit.

Unique Features:

+ Wide range of products designed with innovative technologies.
+ High-performance gear for a variety of sports.
+ Commitment to sustainability and eco-friendly practices.

Pros:
Extensive range of high-quality sports apparel and footwear.
Constant innovation and introduction of new technologies.
Emphasis on sustainability and eco-friendly products.

Cons:
Adidas products are often priced higher compared to local brands.
The fit and sizing can sometimes vary across different product lines.

Price Range: Adidas products range from INR 1500 for basic sportswear to INR 20,000 for specialized performance wear or premium footwear.

5

Reebok

Another globally recognised name in the world of sports and fitness, Reebok has been a consistent player in India’s athletic wear market.

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Over the years, the brand has established a reputation for delivering reliable, high-quality athletic apparel designed to help individuals perform at their best.

Reebok’s product range in India spans across various fitness disciplines, including running, training, yoga, and dance. The brand’s designs balance style and functionality, ensuring you look good while working out and achieving your fitness goals.

What makes Reebok stand out is their commitment to creating innovative designs that cater to the modern athlete’s needs. Their Flexweave technology in footwear and Speedwick tech in clothing are testament to this commitment. From seasoned athletes to fitness newbies, Reebok’s products meet the diverse demands of India’s fitness enthusiasts.

Top 5 Reebok Products:

+ Reebok Men’s Floatride Run 2.0 Shoes: These shoes feature the award-winning Floatride technology for ultimate cushioning and a responsive ride.
+ Reebok Women’s Workout Ready High-Rise Tights: Offering comfort and style, these high-rise tights are ideal for any workout.
+ Reebok Men’s Workout Ready Tech Tee: This performance T-shirt is designed to keep you dry and comfortable during intense workouts.
+ Reebok Women’s Studio Mesh Tights: These tights offer breathability and style for your yoga, dance, or gym sessions.
+ Reebok Men’s CrossFit Nano X1 Shoes: Recognized as a leading cross-training shoe, the Nano X1 delivers flexibility and stability for varied workouts.

Unique Features:

+ Products are tailored for a wide range of fitness disciplines.
+ Continual innovation to enhance comfort and performance.
+ Stylish designs that balance aesthetics and functionality.

Pros:
Offers a diverse range of high-quality athletic apparel and footwear.
Constantly innovates and introduces new technologies to its products.
Combines style and functionality in its designs.

Cons:
Higher price points compared to some local brands.
Some consumers may find the fit and sizing inconsistent across different products.

Price Range: Reebok products range from INR 1000 for basic sportswear to INR 15,000 for specialized performance wear or high-end footwear.

6

ASICS

ASICS is a Japanese athletic wear brand renowned worldwide for its premium running shoes and sportswear.

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The name ASICS is an acronym for the Latin phrase “Anima Sana In Corpore Sano”, which translates to “A Sound Mind in a Sound Body”. This philosophy is embedded in every product ASICS delivers.

ASICS has a prominent presence in India, with a product line that caters to various sports, including running, training, tennis, and wrestling. However, the brand’s running shoes remain the star attraction, favoured by marathon runners and casual joggers alike for their exceptional comfort, durability, and support.

One of ASICS’s unique selling points is its emphasis on scientific research and human-centric design. The brand’s Institute of Sport Science continually pushes the envelope of innovation, resulting in products that not only boost performance but also minimize injury risk.

Top 5 ASICS Products:

+ ASICS Men’s Gel-Kayano Running Shoes: A flagship product, these shoes are known for exceptional support and comfort, making them ideal for long-distance running.
+ ASICS Women’s Gel-Cumulus Running Shoes: These shoes offer excellent cushioning and bounce, providing a smooth run.
+ ASICS Men’s Silver Split Running Shorts: Designed for comfort and mobility, these shorts feature quick-drying fabric for an enhanced running experience.
+ ASICS Women’s Gel-Rocket Volleyball Shoes: These shoes offer excellent grip and comfort, designed specifically for volleyball players.
+ ASICS Men’s Silver Running Top: This top is made from quick-drying fabric, providing comfort during intense workouts or runs.

Unique Features:

+ Strong emphasis on scientific research and human-centric design.
+ High-quality products known for durability and superior comfort.
+ Wide range of products for various sports, with a particular emphasis on running.

Pros:
Known for superior quality running shoes.
Innovative designs based on scientific research.
Good variety of sports apparel and footwear.

Cons:
Products are often priced higher compared to other brands.
Limited variety in sportswear compared to footwear.

Price Range: ASICS products range from INR 1500 for basic sportswear to INR 15,000 for specialized performance wear or high-end running shoes.

7

HRX

Owned by Bollywood superstar Hrithik Roshan, HRX is an Indian athletic wear and casual clothing brand that aims to instill the concept of a fit and healthy lifestyle in its consumers.

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The brand name HRX stands for ‘Hrithik Roshan Extreme’, mirroring the actor’s passion for fitness.
HRX’s product line in India includes a variety of athletic wear like track pants, joggers, sweatshirts, sports bras, and running shoes.

The brand has made a significant impact in a short time due to its affordable pricing, trendy designs, and quality products.

One of HRX’s unique selling propositions is the blend of performance and style. HRX products are designed for active fitness enthusiasts who do not want to compromise on style. The brand delivers on this promise with its range of athletic wear that combines functionality, comfort, and contemporary design.

Top 5 HRX Products:

+ HRX Men’s Running Shoes: Known for their lightweight design and comfortable fit, these shoes are perfect for running and other workouts.
+ HRX Women’s Rapid-Dry Yoga Leggings: These leggings are designed for comfort and flexibility during yoga and other fitness activities.
+ HRX Men’s Active T-shirt: This T-shirt features Rapid Dry technology, keeping you comfortable during high-intensity workouts.
+ HRX Women’s Rapid-Dry Sports Bra: This sports bra offers medium support and is designed for a comfortable, secure fit during workouts.
+ HRX Men’s Joggers: These joggers are perfect for workouts or casual wear, offering a blend of comfort and style.

Unique Features:

+ A homegrown brand with international quality standards.
+ Blend of style and functionality in designs.
+ Affordable pricing.

Pros:
Offers a variety of stylish athletic apparel and footwear.
Affordable pricing makes it accessible to a wider audience.
High-quality products with emphasis on performance and comfort.

Cons:
Product range is less diverse compared to international brands.
Limited availability in offline stores.

Price Range: HRX products range from INR 500 for basic sportswear to INR 3000 for specialized performance wear or shoes.

8

Jockey

An American origin brand with over a century’s legacy, Jockey has become a household name in India for its wide range of comfortable innerwear and athletic apparel.

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Known for their superior quality, durability, and comfort, Jockey products have earned a spot in the daily lives of millions of Indians.

Jockey’s athletic wear in India includes a diverse selection of products such as tracks, joggers, t-shirts, sports bras, and socks. While they may not cater to specialized sports equipment like some other brands on this list, their focus on comfort and quality has made them a popular choice for everyday fitness wear.

What sets Jockey apart is their consistency in delivering high-quality products that prioritize comfort. Their comprehensive understanding of consumer needs allows them to create products that are not only functional but also incredibly comfortable to wear during workouts.

Top 5 Jockey Products:

+ Jockey Men’s Track Pants: Known for their comfortable fit and quality fabric, these track pants are ideal for fitness activities or casual wear.
+ Jockey Women’s Sports Bra: Offering superior comfort and support, this sports bra is perfect for a variety of workouts.
+ Jockey Men’s Athletic Socks: These socks are designed for optimal foot comfort during workouts or sports activities.
+ Jockey Women’s Slim Fit Pants: These pants offer a blend of comfort and style, making them suitable for workouts or casual outings.
+ Jockey Men’s Muscle Tee: This muscle tee combines style and comfort, making it perfect for gym workouts or casual wear.

Unique Features:

+ Superior comfort in all products.
+ Wide range of everyday athletic wear.
+ High-quality, durable products.

Pros:
Offers a wide variety of comfortable athletic wear.
Products are known for their superior quality and durability.
More affordable compared to some other brands.

Cons:
Limited range of specialized fitness apparel.
Styling is more conservative compared to trendier brands.

Price Range: Jockey products range from INR 200 for basic sportswear to INR 2000 for higher-end clothing.

9

Decathlon

Originating from France, Decathlon has established a unique place in the Indian market with its all-in-one sporting goods concept.

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The brand’s USP lies in providing affordable, good quality products for over 70 sports under one roof.

Decathlon’s product line in India includes a wide variety of sports gear, footwear, and apparel, which includes athletic wear. Catering to both amateurs and professionals, Decathlon’s products stand out for their excellent value for money.

The brand’s commitment to making sports more accessible is reflected in its diverse range and affordable pricing. Additionally, Decathlon places a strong emphasis on testing and quality control to ensure all products meet high performance and safety standards.

Top 5 Decathlon Products:

+ Decathlon Men’s Run Dry+ Running T-Shirt: This quick-drying T-shirt is perfect for high-intensity running or workouts.
+ Decathlon Women’s Cardio Fitness Leggings: With excellent stretch and comfort, these leggings are ideal for any fitness activity.
+ Decathlon Men’s Kiprun Long Running Shoes: These shoes offer good cushioning and support for long-distance running.
+ Decathlon Women’s Fitness Cardio Training Sports Bra: This sports bra provides excellent support and comfort during workouts.
+ Decathlon Men’s Fleece Gym & Pilates Bottoms: Ideal for gym or pilates, these bottoms offer excellent comfort and a good range of motion.

Unique Features:

+ Broad range of affordable products for numerous sports.
+ All-in-one store concept.
+ Strong emphasis on testing and quality control.

Pros:
Offers a variety of affordable athletic apparel, footwear, and gear.
Covers a wide range of sports.
Quality products that offer excellent value for money.

Cons:
Some consumers may find the design and styling less trendy compared to other brands.
Limited options for high-end performance gear.

Price Range: Decathlon products range from INR 200 for basic sportswear to INR 5000 for specialized performance wear or shoes.

10

Under Armour

A brand synonymous with innovation in athletic wear, Under Armour was born out of the need for a superior moisture-wicking t-shirt.

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Today, it’s a global powerhouse known for its cutting-edge sportswear, footwear, and accessories.
In India, Under Armour caters to a wide range of sports and fitness disciplines, including running, training, golf, basketball, and more. Their products are designed to optimize performance, leveraging the latest technology and design techniques.

One of Under Armour’s distinguishing features is its consistent focus on innovation. With technologies like HeatGear® and ColdGear®, the brand has been a trailblazer in creating athletic wear that enhances comfort and performance under different environmental conditions.

Top 5 Under Armour Products:

+ Under Armour Men’s Charged Pursuit 2 Running Shoes: These shoes offer great comfort and durability, perfect for regular runners.
+ Under Armour Women’s HeatGear® Armour Leggings: Known for their compression fit, these leggings boost muscle support and reduce recovery time.
+ Under Armour Men’s Project Rock Brahma Bull T-Shirt: This t-shirt, from the collaboration with Dwayne ‘The Rock’ Johnson, is designed for style and performance.
+ Under Armour Women’s Mid Crossback Sports Bra: This sports bra offers superior support and comfort during workouts.
+ Under Armour Men’s Armour Fleece® Pants: These pants deliver comfort and warmth, making them perfect for workouts in cooler conditions.

Unique Features:

+ Commitment to continuous innovation.
+ Range of products designed for a wide array of sports.
+ High-quality, performance-enhancing materials.

Pros:
Offers a variety of high-quality athletic apparel and footwear.
Strong focus on technological innovation and performance optimization.
Wide range of products for different sports and fitness disciplines.

Cons:
Higher price points compared to some other brands in the market.
Limited physical retail presence in some parts of India.

Price Range: Under Armour products range from INR 1500 for basic sportswear to INR 10,000 for specialized performance wear or shoes.

As we round off our comprehensive review of the top athletic wear brands in India, it’s clear that the athletic wear landscape in the country is as diverse as it is dynamic. Each brand brings its unique blend of style, comfort, innovation, and performance, catering to a wide spectrum of fitness enthusiasts.

From the functionality-focused offerings of Decathlon to the trend-setting designs of Nike and the homegrown charm of HRX, there’s a brand out there to suit every preference and budget.

Remember, the best athletic wear for you is the one that meets your unique fitness needs and aligns with your personal style. Whether you’re into intense workouts or prefer a more relaxed fitness routine, your athletic wear should empower you, boost your performance, and amplify your comfort.

So take your pick from these top-notch brands, and make your fitness journey all the more enjoyable and rewarding. Elevate your fitness game, because you deserve nothing but the best!

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Rajat Singh

Rajat Singh, a versatile author with a decade of experience, explores every niche with unique insights, from tech and health to lifestyle and business.

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