India is home to a dynamic and diverse fashion industry that celebrates an array of styles and preferences. Amidst this vibrant landscape, one segment that has seen significant evolution is the lingerie market. As Indian women’s quest for comfort, quality, and style in their intimate wear grows, so does the demand for bra brands that cater to these needs.
This demand has resulted in a plethora of bra brands vying for attention, each offering unique features, designs, and fits. Understanding the unique selling propositions of these brands can be challenging, and that’s where we step in to help you.
In this comprehensive guide, we will delve into the world of intimate fashion, focusing on the Best Bra Brands in India. We will explore each brand in depth, discussing their origins, unique features, the range of products they offer, their pros and cons, pricing, and why they deserve to be on this coveted list.
From renowned international names to home-grown brands making a mark, our roundup will give you an in-depth understanding of each brand, making your lingerie shopping experience more informed and hassle-free. So sit back, relax, and join us as we explore the best of what India’s bra brands have to offer.

Enamor
Enamor’s focus on design, quality, and the integration of global trends into Indian sensibilities sets it apart from many other brands in the market. This consumer-centric brand believes that every woman should have access to a bra that fits her perfectly, provides ample support, and reflects her personal style.
Enamor’s offerings range from the basic everyday bras to more specific types, such as sports bras, push-up bras, and maternity bras. This brand’s versatility is evident in the broad product range, providing a one-stop solution for every woman’s unique requirements.
One of the reasons Enamor has established itself as a leader in India’s bra industry is its innovative approach towards design and functionality. The brand has always been at the forefront of changing trends and consumer demands, launching new collections regularly that appeal to various age groups, preferences, and needs.
However, it is not just the stylish designs that have won over the hearts of Indian women. The secret to Enamor’s growing popularity also lies in its unwavering commitment to quality. All Enamor bras are made with high-quality, skin-friendly fabrics that ensure long-lasting comfort.
The brand takes great care in ensuring that each product meets strict quality standards, a factor that significantly contributes to its reputation as a reliable bra brand.
Enamor also excels in terms of accessibility. The brand’s products are available in multiple physical stores across India and can be purchased from various online platforms, ensuring easy access for women all over the country.
Unique features
+ Offers a comprehensive collection that ranges from push-up bras to sports bras.
+ Caters to all sizes, guaranteeing a perfect fit for everyone.
+ Known for its comfortable fit and superior fabric quality.
+ Regularly introduces new collections to keep up with the latest trends.
Pros
High-quality, durable products.
Wide range of designs, sizes, and types.
Easily accessible both online and offline.
Cons
Prices are slightly higher compared to other Indian brands.
Price range: The price of Enamor bras ranges from INR 500 to INR 1500.
Why we picked it: Enamor earns a spot on our list due to its extensive variety, supreme quality, and unwavering commitment to providing the utmost comfort. The brand’s consumer-centric approach, reflected in its regular launch of new collections that cater to the evolving needs and preferences of women, further cements its position as a leading bra brand in India.

Shyaway
Shyaway’s success can be attributed to its understanding of the unique needs of Indian women. They have recognized the demand for stylish, comfortable, and affordable bras, and have accordingly curated a wide range of collections. Each collection is distinct in its style, fabric, and design, ensuring that there is something for everyone.
Shyaway’s portfolio includes various bra types such as T-shirt bras, sports bras, push-up bras, nursing bras, and more. They also offer multiple color options and prints, ranging from solid, everyday colors to vibrant, bold prints, and delicate, elegant lace designs.
Another unique aspect of Shyaway is its approach to sizing. Understanding that finding the right fit can be challenging, they offer a detailed size guide and a size calculator on their website, enabling their customers to find the perfect fit.
Unique features
+ Diverse product range that caters to every need.
+ Offers a size calculator on the website to help find the perfect fit.
+ Continuously updates collections to keep up with fashion trends.
Pros
Affordable prices without compromising on quality.
Variety in terms of design, color, and bra type.
Easy to use website with excellent customer service.
Cons
Limited availability in physical stores.
Price range: The price of Shyaway bras ranges from INR 300 to INR 1200.
Why we picked it: Shyaway made our list due to its affordable pricing, trend-setting designs, and emphasis on fit and comfort. Their commitment to providing high-quality, fashionable bras to Indian women at reasonable prices has set them apart in the industry. The additional size calculator on their website proves their commitment to ensuring a perfect fit for their customers, further strengthening their position as a preferred bra brand in India.

Lovable
Lovable is renowned for manufacturing bras that are a blend of international trends and Indian preferences. They offer a diverse array of bras, from everyday bras, sports bras, to maternity bras, each designed with utmost care and precision.
Understanding the Indian market’s need for comfortable, durable, and fashionable bras, Lovable creates designs that meet these criteria.
In addition to their exceptional design and comfort, Lovable bras are recognized for their excellent fabric quality. The brand ensures the use of skin-friendly, breathable fabrics that provide all-day comfort to the wearer. Lovable continually innovates, experimenting with different materials and designs to cater to the ever-evolving demands of its clientele.
Unique features
+ Comprehensive range of bras catering to various needs.
+ Bras designed with a blend of global trends and Indian tastes.
+ Exceptional fabric quality ensuring maximum comfort.
Pros
Diverse collection of bras for different occasions and purposes.
Reliable brand with a legacy of over 25 years.
High-quality fabric used across all products.
Cons
Pricing may be a bit higher compared to some other Indian brands.
Price range: Lovable bras are available in a price range of INR 400 to INR 1200.
Why we picked it: We picked Lovable for its long-standing reputation, excellent fabric quality, and diverse product range. The brand’s commitment to providing the best possible fit and comfort has garnered a vast customer base, making it one of the best bra brands in India.

Triumph
Triumph’s enduring success can be attributed to its commitment to high standards of quality, style, and fit.
Their product range includes bras of various styles such as padded, non-padded, wired, non-wired, push-up, minimizer, sports, and maternity bras. Each style is designed keeping in mind the varying needs of women for different occasions and outfits.
The brand is also a pioneer in using advanced technology for lingerie manufacturing. They use a variety of fabrics such as cotton, lace, satin, and microfiber in their products, ensuring all-day comfort and a perfect fit.
Unique features
+ Wide-ranging collection to cater to diverse needs.
+ Use of advanced technology for lingerie manufacturing.
+ Products made with a variety of high-quality fabrics.
Pros
Superior quality and excellent fit.
Extensive collection with a variety of styles and sizes.
Widely available online and in physical stores.
Cons
Higher price range compared to other Indian brands.
Price range: The price of Triumph bras ranges from INR 500 to INR 2000.
Why we picked it: Triumph earns a place in our list for its longstanding global reputation, extensive product range, and commitment to quality. Their use of advanced technology in manufacturing and their array of different styles and designs set them apart as one of the best bra brands in India.

Amante
Amante offers a wide array of bras designed with attention to the minutest details. Be it padded, non-padded, wired, non-wired, push-up, or sports bras, they have options to cater to every need. Moreover, their collections are available in a myriad of colors, prints, and styles, enabling women to choose bras that reflect their personal style.
What sets Amante apart is their blend of international styling with local sensibilities. Their designs are contemporary and trendy, yet suitable for the Indian demographic. Furthermore, Amante prioritizes the use of high-quality, soft, and skin-friendly fabrics, guaranteeing optimum comfort and durability.
Unique features
+ An extensive collection that caters to various preferences.
+ Combination of international styling with local tastes.
+ Commitment to using high-quality, skin-friendly fabrics.
Pros
Provides a wide range of styles and sizes.
Good balance of style, comfort, and fit.
Readily available both online and offline.
Cons
Slightly higher price range than other domestic brands.
Price range: The price of Amante bras ranges from INR 600 to INR 2000.
Why we picked it: We picked Amante for its blend of international design and local sensibility, superior fabric quality, and versatile product range. The brand’s commitment to providing the best of style, comfort, and fit has made it a favored choice among Indian women, and thus, it holds a place in our list of the top bra brands in India.

Zivame
Zivame has won the hearts of women across the country with its inclusive size range and diverse array of bras. Whether it’s a lightly padded T-shirt bra, a supportive sports bra, a seductive lace bra, or a comfortable maternity bra, Zivame offers a style for every woman, for every occasion.
One of Zivame’s unique strengths is its intuitive online shopping experience. Their user-friendly platform offers detailed product descriptions, a helpful bra size calculator, and customer reviews, all of which help customers make informed purchases.
Moreover, the brand’s commitment to using high-quality, breathable, and skin-friendly fabrics further enhances the customer experience.
Unique features
+ A broad spectrum of bra styles catering to every occasion and need.
+ User-friendly online shopping platform.
+ Inclusive sizing and a helpful bra size calculator.
Pros
Extensive collection with inclusive sizing.
High-quality fabrics ensuring comfort and durability.
Excellent online shopping experience with detailed product descriptions and reviews.
Cons
Limited physical stores across the country.
Price range: The price of Zivame bras ranges from INR 400 to INR 2000.
Why we picked it: Zivame is included in our list for its inclusive approach, comprehensive product range, and superior online shopping experience. Their commitment to providing bras that are comfortable, stylish, and of high-quality has set them apart as one of the best bra brands in India.

OneHanesPlace
The brand offers a plethora of bra types, including T-shirt bras, sports bras, minimizer bras, strapless bras, and more. This wide variety ensures that there’s a suitable option for every woman, regardless of her unique needs or preferences.
One of the standout features of OneHanesPlace is its commitment to quality. Every bra is made with soft, comfortable, and durable fabric that’s designed to withstand daily wear and tear. Moreover, the brand prides itself on offering stylish designs that never compromise on comfort or fit.
Unique features
+ Offers a broad range of bra styles catering to every need.
+ Focuses on blending style, comfort, and affordability.
+ Known for its high-quality, durable products.
Pros
Offers a variety of bra styles and sizes.
Known for its high-quality fabric and construction.
Stylish designs without compromising on comfort.
Cons
Limited availability in physical stores in India.
Price range: The price of OneHanesPlace bras ranges from INR 700 to INR 1800.
Why we picked it: OneHanesPlace made it to our list due to its extensive range, superior quality, and affordable pricing. The brand’s commitment to providing bras that offer style, comfort, and affordability sets it apart as one of the best bra brands available in India.

Hunkemoller
Hunkemoller offers a plethora of bras, ranging from everyday T-shirt bras and sports bras to fashionable push-up bras and sexy lace bras. Every bra style comes in a myriad of colors and sizes, ensuring that every woman can find a perfect fit that suits her personal style.
The brand is known for its excellent quality. Each bra is made with premium, soft, and skin-friendly fabrics that offer utmost comfort throughout the day. Moreover, Hunkemoller continually innovates, bringing in the latest designs and trends in its collection.
Unique features
+ Offers a wide range of premium quality bras.
+ Continuously innovates to incorporate the latest designs and trends.
+ Known for its excellent fabric quality and comfort.
Pros
Extensive collection of bras in a variety of styles and sizes.
High-quality, soft, and comfortable fabrics.
Stylish and trendy designs suitable for various occasions.
Cons
Pricier compared to other Indian bra brands.
Price range: The price of Hunkemoller bras ranges from INR 1500 to INR 3500.
Why we picked it: We chose Hunkemoller for its premium quality, extensive range, and fashion-forward designs. The brand’s dedication to providing bras that offer the perfect balance of style, comfort, and quality makes it one of the best bra brands available in India.

Secret Wish
Secret Wish offers an extensive range of bras that cater to all types of needs. From everyday T-shirt bras and comfortable sports bras to sexy lace bras and supportive push-up bras, there is something for everyone. Plus, their sizes range from 28 to 44 with cup sizes from A to E, ensuring inclusivity for all body types.
The brand prides itself on using high-quality, skin-friendly fabrics that ensure comfort throughout the day. Moreover, they offer trendy designs and vibrant colors, giving a stylish twist to your lingerie wardrobe.
Unique features
+ Provides a wide variety of bras in all sizes.
+ Offers high-quality bras at an affordable price.
+ Uses skin-friendly fabrics for maximum comfort.
Pros
Extensive range of sizes and styles.
High-quality and comfortable fabrics.
Affordable pricing without compromising on style.
Cons
Limited availability in physical stores across India.
Price range: The price of Secret Wish bras ranges from INR 300 to INR 1000.
Why we picked it: We selected Secret Wish for its comprehensive size range, high-quality materials, and affordable pricing. The brand’s commitment to providing stylish, comfortable, and budget-friendly bras makes it a top contender among the best bra brands in India.

Clovia
The brand’s product portfolio is rich and varied, with styles like padded, non-padded, underwired, wireless, push-up, sports, and bridal bras.
Each bra is designed with precision, keeping in mind the comfort, style, and fit preferences of Indian women. The sizes range from 30B to 44DD, showing the brand’s dedication to catering to all body types.
Clovia’s standout feature is its blend of fashion and comfort. The brand uses premium, breathable, and skin-friendly fabrics, ensuring maximum comfort. Plus, with trendy designs and vibrant colors, it provides a fashionable alternative to traditional lingerie.
Unique features
+ Provides a diverse range of bra styles.
+ Blends fashion with comfort in its designs.
+ Offers inclusive sizing for all body types.
Pros
Broad variety of stylish and comfortable bras.
Affordable price range.
High-quality, skin-friendly fabric for all-day comfort.
Cons
Some styles have limited size availability.
Price range: The price of Clovia bras ranges from INR 400 to INR 1500.
Why we picked it: We included Clovia in our list for its commitment to providing stylish, comfortable, and affordable lingerie. Its inclusive size range and varied style options make it one of the best bra brands available in India.

Hanes
Hanes offers a variety of bra styles, including T-shirt bras, sports bras, minimizer bras, and more, catering to a diverse array of preferences. Their size range is also impressive, making it an inclusive brand for women of all shapes and sizes.
A key characteristic of Hanes is their commitment to comfort. Their bras are designed with ComfortBlend® fabric for softness and durability, and they often feature ComfortFlex Fit® design for a flexible, snug fit. Moreover, many of their bras come with the innovative ComfortSoft® band that stays in place for all-day comfort.
Unique features
+ Use of unique comfort technology in bras.
+ Provides a wide variety of bra styles.
+ Commitment to quality and durability.
Pros
Wide range of comfortable and stylish bras.
Use of innovative materials and design for enhanced comfort.
Available in a diverse range of sizes.
Cons
More expensive than some other brands in India.
Price range: The price of Hanes bras ranges from INR 700 to INR 2500.
Why we picked it: Hanes stands out for its longstanding reputation and commitment to comfort, quality, and innovation. The brand’s diverse range of bras and inclusive sizing makes it an excellent choice for Indian women, earning it a spot on our list of the best bra brands in India.

Maidenform
The brand caters to a variety of needs with their vast product range including T-shirt bras, push-up bras, strapless bras, minimizer bras, and sports bras. With sizes ranging from 32A to 42DD, Maidenform ensures that every woman finds her perfect fit.
A defining characteristic of Maidenform is their commitment to superior comfort and fit. Their bras are designed with Comfort Devotion® fabric that is ultra-soft and comfortable. The brand also focuses on seamless and smooth designs that offer an invisible look under clothing. Moreover, their bras come with fully adjustable and convertible straps for custom fitting.
Unique features
+ Offers a wide variety of innovative and stylish bras.
+ Focuses on superior comfort and fit with Comfort Devotion® fabric.
+ Provides seamless and smooth designs for an invisible look under clothing.
Pros
Extensive range of stylish, comfortable, and functional bras.
High-quality materials ensure durability.
Available in a diverse range of sizes.
Cons
Pricier than many other brands available in India.
Price range: The price of Maidenform bras ranges from INR 1000 to INR 3000.
Why we picked it: Maidenform is chosen for its commitment to innovation, superior comfort, and fitting. The brand’s focus on providing high-quality, stylish, and functional bras makes it a favorite among Indian women, thereby securing its spot on our list of the best bra brands in India.

Bali
The brand boasts an impressive range of bra styles, including underwire, wire-free, minimizer, and sports bras. With sizes extending from 32B to 42DD, Bali ensures that every woman, regardless of her body type, can find a comfortable and perfectly fitting bra.
A defining feature of Bali bras is their unique Comfort Revolution® design that delivers superior comfort and support. Their bras are made with soft, premium fabrics and often feature seamless and tagless designs to prevent any discomfort or chafing. Furthermore, the brand’s commitment to offering sophisticated and timeless designs is apparent in its product range.
Unique features
+ Emphasis on innovative, comfortable designs with Comfort Revolution®.
+ Offers a diverse range of premium, supportive bras.
+ Provides timeless and sophisticated designs.
Pros
High-quality, soft, and comfortable materials.
Wide range of styles and sizes.
Seamless and tagless designs for enhanced comfort.
Cons
Higher price range compared to other brands in India.
Price range: The price of Bali bras ranges from INR 1500 to INR 3500.
Why we picked it: Bali is selected for its commitment to innovation, comfort, and quality. Its focus on providing premium, supportive, and comfortable bras sets it apart, securing its position in our list of the top 15 best bra brands in India.

Jockey
Jockey offers a myriad of bra styles, including T-shirt bras, sports bras, push-up bras, and more, designed to cater to every woman’s unique needs. Their inclusive size range, from 30A to 42D, ensures every woman finds her perfect fit.
Jockey’s defining feature is its commitment to superior quality and comfort. Their bras are made with premium, breathable fabrics to ensure all-day comfort. Furthermore, the brand offers a wide array of designs, from basic solids to vibrant prints, allowing women to choose according to their style preferences.
Unique features
+ Offers a wide variety of high-quality bras.
+ Focuses on superior comfort with premium, breathable fabrics.
+ Provides an inclusive size range.
Pros
Extensive range of comfortable and durable bras.
High-quality, skin-friendly fabric.
Available in a diverse range of sizes.
Cons
Some consumers feel the designs are more functional than fashionable.
Price range: The price of Jockey bras ranges from INR 300 to INR 1000.
Why we picked it: Jockey is chosen for its commitment to quality, comfort, and durability. The brand’s focus on providing high-quality, comfortable bras at affordable prices makes it a reliable choice, thereby securing its spot on our list of the best bra brands in India.

PrettySecrets
The standout feature of PrettySecrets is its commitment to style and affordability. Their bras are made with soft, breathable fabrics and are available in a plethora of trendy designs and vibrant colors. Despite their fashionable offerings, the brand maintains affordable pricing.
Unique features
+ Provides a broad range of stylish bras.
+ Emphasizes style and affordability.
+ Offers inclusive sizing for all body types.
Pros
Extensive range of stylish and comfortable bras.
Affordable pricing.
High-quality, skin-friendly fabric for all-day comfort.
Cons
Limited availability in physical stores across India.
Price range: The price of PrettySecrets bras ranges from INR 500 to INR 1500.
Why we picked it: We selected PrettySecrets for its commitment to style, comfort, and affordability. The brand’s dedication to providing stylish, high-quality bras at reasonable prices makes it an excellent choice, earning it a spot on our list of the top 15 best bra brands in India.
We trust that this comprehensive guide has provided you with valuable insights into the Top Bra Brands in India. With each brand offering unique features and specializing in certain styles, the ideal brand for you would depend on your specific requirements and preferences.
Whether it’s the innovative designs of Zivame, the comfort-centric approach of Hanes, the premium offerings from Bali, or the trendy, affordable styles from PrettySecrets, there’s a perfect brand out there to cater to every Indian woman’s lingerie needs.
To expand your lingerie knowledge further, we invite you to explore our other guide on the Best Lingerie Brands in India. While a good bra is a vital part of any woman’s wardrobe, it’s equally important to pay attention to other types of intimate wear.
A well-rounded lingerie collection can significantly enhance your comfort and confidence, making you feel empowered from within. So, take the plunge, explore these incredible brands, and redefine your lingerie shopping experience!

Rajat Singh, a versatile author with a decade of experience, explores every niche with unique insights, from tech and health to lifestyle and business.