Top 10 Best Grooming Brands for Men in India (2023)

Catering to the modern Indian man, Ustraa focuses on beard care, skincare, haircare, and fragrances. With a strong emphasis on natural ingredients and innovative formulations, Ustraa products ensure you receive the best possible care for your grooming needs.

When we talk about brands that have revolutionized the grooming landscape for men in India, Ustraa certainly can’t be overlooked. Launched by the team behind Happily Unmarried, Ustraa, led by Rajat Tuli and Rahul Anand, was introduced in 2015 to fill the gap in the men’s grooming sector.

Ustraa’s approach to men’s grooming is as unique as its name. They are committed to providing men with not just products but tools to create and enhance their personal style. Understanding the importance of good grooming in the lives of contemporary Indian men, Ustraa creates products that men don’t just need, but also enjoy using.

What sets Ustraa apart is their dedication to keeping their products as raw and natural as possible. They believe that the best of grooming can be achieved by using the right blend of natural ingredients. Ustraa’s products are free from harmful chemicals, making them safe to use regularly.

Unique Features:

+ Chemical-Free Products: Ustraa’s products are free from harmful chemicals, ensuring safe, daily grooming.
+ Blend of Natural Ingredients: They use the right mix of natural ingredients to ensure effective and safe results.
+ Wide Range: Ustraa offers an extensive range of products, covering every aspect of men’s grooming needs.

Pros:

Extensive range of natural, chemical-free products.
Products suit a variety of grooming needs.
Affordable pricing.

Cons:

Some users may prefer a more premium feel.
Certain products may not suit all skin types.

Price Range: Rs 200 – Rs 1400

This grooming brand offers an extensive range of beard grooming and haircare products, such as beard oils, beard washes, and styling gels. Beardo’s commitment to using natural ingredients has made it a top choice for men seeking a more holistic approach to grooming.

When it comes to a brand that understands the unique challenges and expectations of men’s grooming, Beardo undoubtedly takes a leading role. With an origin story dating back to 2015, the brand was conceived by visionaries Priyank Shah and Ashutosh Valani. Their aim was clear and bold: to shatter the monotony of the limited options available to Indian men, to provide them with a platform that caters to their grooming needs as meticulously as women’s brands do for females.

Today, Beardo proudly stands as a testament to the power of innovative thinking and the understanding of one’s consumer base. It is more than a brand; it’s a community that invites men to embrace their individuality and express it through their grooming choices. With a comprehensive range of products designed to nourish, style, and celebrate men’s hair and skin, Beardo has opened up a world of possibilities for the Indian man.

A glance at their product line makes it clear that Beardo isn’t a brand that believes in ‘one size fits all’. They recognize that every man is unique, and so are his grooming requirements. Whether it’s a thick beard that demands taming, hair that craves vitality, or skin that needs purifying, Beardo delivers with precision and quality. Their offerings extend beyond the conventional, providing solutions for beard care, skincare, hair care, tattoos, and even body care.

Noteworthy is Beardo’s commitment to incorporating natural ingredients into their products. While ensuring effective results, they prioritize skin and hair health, consciously choosing components that nourish and protect. When you choose Beardo, you choose a brand that champions the harmony of nature and science, understanding the value of both in creating products that deliver results.

Unique Features:

+ Wide Array of Products: From beard oils and shampoos to body lotions and tattoo care products, Beardo caters to all aspects of men’s grooming.
+ High-Quality Ingredients: They incorporate natural ingredients into their products to ensure efficacy without skin and hair damage.
+ Affordable Premium Quality: Beardo strikes the perfect balance between offering high-quality products and affordability.

Pros:

Extensive product range caters to varied grooming needs.
Premium quality products at competitive prices.
Use of natural ingredients ensures safety and efficacy.

Cons:

Some users have reported varying results with certain products.
Availability can be an issue in certain remote areas.

Price Range: Rs 250 – Rs 1500

With a diverse product portfolio, including skincare, haircare, beard care, and fragrances, The Man Company caters to every aspect of men’s grooming needs. Its high-quality, luxurious formulations make it a top choice for men who appreciate the finer things in life.

Setting new benchmarks in men’s grooming is The Man Company, an Indian brand dedicated to creating an enriched experience for its users. Founded in 2015 by Bhisham Bhateja, Hitesh Dhingra, and Parvesh Bareja, this brand aims to create a holistic grooming experience, focusing not just on outer appearances, but also the confidence and charm that comes with good grooming.

The Man Company stands tall on its three pillars – Premium Quality, Wide Range, and Noble Cause. Their firm belief in offering nothing but the best is reflected in their choice of handpicked premium ingredients. They extend beyond the conventional to explore rare and extraordinary ingredients like argan oil, black pepper, and more, bringing them from across the world to the Indian consumer.

The Man Company isn’t just about business; it’s about empowering men and breaking stereotypes. They believe in the idea of a ‘gentleman’, someone who isn’t defined by antiquated standards of masculinity but stands for respect, equality, and kindness. This philosophy is ingrained in every product they offer, making them more than just grooming essentials; they are the tools of a modern gentleman.

The expansive range of products by The Man Company ensures that no aspect of men’s grooming is left unattended. From hair care to skin health, from beard maintenance to body care, every product is meticulously crafted to deliver the best results. Their innovative offerings like charcoal grooming products have been highly appreciated by the market, further cementing their position in the industry.

Unique Features:

+ Exquisite Ingredients: The Man Company uses globally sourced, premium ingredients to ensure top-notch quality.
+ Comprehensive Range: Their product range extends from beard care and hair care to skincare and body care.
+ Socially Responsible: The brand promotes a noble cause, advocating for respect, equality, and kindness.

Pros:

Unique and premium ingredients promise superior quality.
Extensive range of products catering to all aspects of men’s grooming.
Socially responsible brand promoting positive values.

Cons:

Premium ingredients lead to slightly higher prices for some products.
May not suit all skin types, patch tests are recommended.

Price Range: Rs 300 – Rs 2000

Offering a range of shaving essentials and precision instruments, this brand ensures a smooth and comfortable shaving experience. With products like pre-shave scrubs, shaving creams, post-shave balms, and premium razors, Bombay Shaving Company is a go-to brand for all your shaving needs.

Born out of the need for a more refined and superior shaving experience, the Bombay Shaving Company has evolved into a major player in the men’s grooming market since its inception in 2016. Founded by Shantanu Deshpande, Raunak Munot, Deepu Panicker, and Rohit Jaiswal, the brand has rapidly gained acclaim for its high-quality grooming products.

The Bombay Shaving Company started its journey with the aim to revolutionize the daily shaving routine of men, a ritual often overlooked by most grooming brands. It has since grown to offer a range of grooming products covering skin, beard, and bath categories. Their shaving systems, in particular, stand out for their precision and design, promising a superior shaving experience.

Bombay Shaving Company is built on the principles of design, craftsmanship, and performance. Each product is carefully crafted to provide a luxurious, enriching experience, making grooming more of a pleasure than a chore.

Unique Features:

+ Precision-based Products: Their products, especially shaving systems, are designed for precision and superior performance.
+ Handcrafted Luxury: The brand is known for its luxurious, carefully crafted grooming products.
+ Diverse Range: Bombay Shaving Company offers a diverse range of products, covering various aspects of men’s grooming.

Pros:

Offers a luxurious grooming experience.
Diverse range of products.
Emphasis on quality and performance.

Cons:

Premium prices may not suit all budgets.
Some users may prefer a broader range in certain categories.

Price Range: Rs 200 – Rs 3000

With a focus on innovation and customer satisfaction, Park Avenue continues to be a top choice for men across the country. A legacy brand in the Indian grooming industry, Park Avenue needs no introduction. Launched by the well-established J.K. Helene Curtis Ltd. in 1986, Park Avenue has been synonymous with men’s grooming for decades. The brand was conceived with the vision of providing premium grooming products that cater to the lifestyle of the sophisticated Indian man.

Over the years, Park Avenue has consistently kept pace with changing trends and consumer expectations, making it a timeless favourite. From grooming essentials like deodorants, soaps, and shampoos, to innovative offerings like beer shampoo, Park Avenue has shown its ability to innovate while maintaining quality.

Park Avenue’s holistic approach to grooming, attention to detail, and consistent delivery of quality products are what make it a trusted brand. When you choose Park Avenue, you choose a heritage of excellence in grooming that few other brands can match.

Unique Features:

+ Long-Standing Reputation: Park Avenue’s decades of experience in men’s grooming lends it a trusted and reliable reputation.
+ Innovative Range: Their range of products, including unique offerings like beer shampoo, demonstrate their commitment to innovation.
+ Holistic Approach: The brand offers a comprehensive range of grooming products that cater to all aspects of men’s grooming needs.

Pros:
Highly trusted and reliable brand.
Wide range of products, catering to all aspects of men’s grooming.
Value for money offerings.

Cons:
Some users may desire a more contemporary brand image.
Certain products may contain synthetic ingredients.

Price Range: Rs 150 – Rs 1500

With a focus on skincare, haircare, and body care, Nivea Men ensures that you receive the best possible care for your unique grooming needs. Its diverse product lineup, including face washes, moisturizers, shower gels, and deodorants, make Nivea Men a reliable choice for your daily grooming routine.

A globally recognized brand, Nivea Men has made its mark in India as a trusted and reliable name in men’s grooming. Part of the German personal care brand Nivea, which boasts over a century of expertise in skincare, Nivea Men was launched to cater specifically to the grooming needs of men.
Nivea Men brings with it the promise of quality and efficacy that Nivea is renowned for worldwide.

Offering a comprehensive range of products that include deodorants, shaving creams, aftershave lotions, shower gels, and more, Nivea Men ensures every grooming need of a man is met with care. The brand’s approach to skincare and grooming is based on nourishment and protection, designed to keep men’s skin healthy and revitalized.

With its emphasis on research and development, Nivea Men continually strives to innovate and improve its products. The brand’s commitment to quality and its understanding of skin science make it a dependable choice for men who seek effective grooming solutions.

Unique Features:

+ Global Legacy: Being part of the global brand Nivea, Nivea Men brings a legacy of quality and trust.
+ Skin Science: Nivea Men emphasizes the science of skin health, making their products effective and reliable.
+ Comprehensive Range: From deodorants to aftershave lotions, Nivea Men offers a wide range of grooming essentials.

Pros:

Globally trusted brand offering high-quality products.
Broad range of grooming products.
Focus on skin health and nourishment.

Cons:
Some products may be on the pricier side.
Not all products are chemical-free.

Price Range: Rs 150 – Rs 800

Forest Essentials, founded in the year 2000, stands as a testimony to India’s age-old Ayurvedic secrets wrapped in modern aesthetics.

They have effortlessly managed to blend ancient wisdom with contemporary aspirations. The brand’s commitment to offering authentic Ayurvedic products has made it a favorite among discerning consumers, particularly those who prioritize wellness and sustainability.

Unique Features:

+ Forest Essentials products are entirely natural, ethically sourced, and free from harmful chemicals.
+ The brand offers a comprehensive range of grooming products, including facial care, hair care, shaving essentials, and fragrances.
+ They follow the traditional ‘cold-pressed’ method for oil extraction, which retains the full nutrient value of the ingredients.

Pros:
Authentic Ayurvedic formulations
Premium packaging
Extensive product range

Cons:
Products are relatively expensive
Limited availability in small towns

Price Range: INR 500 – INR 4000

With a diverse range of skincare and haircare products, L’Oreal Men Expert ensures that you receive the best possible care for your unique grooming needs. Its innovative formulations and cutting-edge technology make it a go-to brand for men seeking high-performance grooming products.

A globally recognized brand known for its quality and innovative products. It marks a strong presence in the Indian market with its affordable and effective solutions addressing the unique skincare needs of men.

Unique Features:

+ It provides solutions targeting specific problems like acne, aging signs, and oily skin.
+ Their products are dermatologically tested to ensure safety and effectiveness.
+ The brand emphasizes research and development to bring the best in skincare technology.

Pros:
Affordable
Wide variety of products
High quality and effectiveness

Cons:
Some products may contain chemicals
Not all products suit all skin types

Price Range: INR 150 – INR 2000

Another globally renowned brand, Garnier Men, has firmly established its presence in the Indian market. As a part of Garnier, a subsidiary of L’Oréal, Garnier Men brings a wealth of knowledge, experience, and research in the field of skincare and grooming.

Garnier Men is known for its focus on addressing specific skin concerns that Indian men commonly face, such as oil control, acne, dark spots, and tanning. Using ingredients known for their effectiveness, such as charcoal, eucalyptus, and clay, Garnier Men’s products are formulated to deliver visible results.

Garnier Men stands out for its commitment to understanding the Indian man’s skincare needs and creating products to meet them effectively. Their range of face washes, moisturizers, deodorants, and creams are designed to cater to the different skin types and concerns that men have, making Garnier Men a preferred choice for many.

Unique Features:

+ Targeted Solutions: Garnier Men offers products designed to tackle specific skin concerns prevalent among Indian men.
+ Effective Ingredients: The brand uses effective ingredients like charcoal, eucalyptus, and clay in their formulations.
+ Wide Product Range: Garnier Men offers a broad range of grooming essentials, including face washes, moisturizers, and deodorants.

Pros:
Provides targeted solutions for specific skin issues.
Wide range of products for different skin types and concerns.
Products are reasonably priced.

Cons:
Some users may prefer more natural or organic formulations.
Limited options in the beard and hair care categories.

Price Range: Rs 100 – Rs 800

With its iconic scents and memorable packaging, Old Spice continues to be a popular choice among men seeking a touch of nostalgia in their grooming routine. Its modernized product lineup ensures that it remains relevant in today’s ever-evolving grooming market.

Old Spice is an iconic American brand that has been part of men’s grooming routines for decades. In India, Old Spice has created a niche for itself with its masculine fragrances and wide range of deodorants, after-shave lotions, and shower gels.

Unique Features:

+ It’s renowned for its distinctive, masculine fragrances.
+ The brand offers an extensive range of grooming products, focusing mainly on fragrances.
+ Old Spice products are highly durable and reliable.

Pros:
Strong, lasting fragrances
Affordable
Wide availability

Cons:
Limited skincare products
Some may find fragrances overpowering

Price Range: INR 150 – INR 1500