Pregnancy and early motherhood direct-to-consumer products are expected to benefit from Healofy’s fundraising effort. In addition, Stride Ventures has loaned the company $1 million.
Healofy, a pregnancy and parenting portal, announced on 26 Oct 2021 that it had secured 48 crores ($6.5 million) from investors, including Celesta Capital and Omidyar Network India.
The company was founded five years ago and helped Indian women from preconception to early parenthood. It is also a place where women may talk openly about their concerns about their health during pregnancy and the transition to early parenting.
According to the company, fundraising will help Healofy strengthen its position and supply high-quality direct-to-consumer pregnancy and early motherhood products.
About one in every four mothers in the first few months of parenthood use Healofy every month in the top 20 Indian cities. A testament to our platform’s outstanding content and vibrant user community. Purchasing high-quality products in this market area were particularly difficult due to our customers’ general lack of confidence. Gaurav Aggarwal, Healofy’s CEO and co-founder, noted that the company’s D2C portfolio enables mothers “get into the power of conversational commerce, learn from peers by exchanging experiences and product ratings.”
D2C products have already received over 50,000 orders per month, Aggarwal said. Along with extra discounts on the app & website using Healofy Coupon Codes.
Every day, we look for new ways to improve people’s lives via technology. In India, “Healofy marks a paradigm shift in how pregnant women and new mothers can obtain critical health information about pregnancy and childbirth, as well as a trusted voice for items that aid in that journey,” Sudhir Rao, managing director of Celesta Capital, said in a statement.
With over 450 categories and themes covering the first 45 months of motherhood, Healofy’s community platform is a one-stop-shop for moms and newborns.
“We are happy to double down on our Healofy investment and remain staunch believers in their ambition to create a one-stop trusted platform for women and mothers-to-be to cater to their content, community, and commerce needs. Aditya Misra, principal of Omidyar Network India, believes that Healofy is well-positioned to expand its customer base to every corner of the country because it concentrates on the Indian language content and indigenous product preferences.
The Healofy platform supports nine Indian languages. Its Android app has over 600,000 daily active users and over 2 million monthly active users in India.