How to Get Backlink From Google?

Learn how to get Google to link to your website in this post. You’ll learn everything you need to know about obtaining Google backlinks from Google-owned properties, including how to get started right away.

Some of these backlinks are do-follow, while others are nofollow. Although many SEO professionals believe any form of connection from Google to be a high-quality backlink that can help your website rank higher in the search engine results pages (SERPs).

By the time you’re done reading, you’ll have a better idea of how to use Google in your link-building efforts, and you’ll be able to select the ideal approach for your site or a customer’s site.

For example, a Google backlink comes from a Google-owned website. For example, a backlink is an inbound connection to a website or web resource from a Google property such as the Google Sites or My Business Profile, Google News, YouTube, the Docs and Sheets.

Google properties are considered to have a high PageRank authority, which makes backlinks from them advantageous for SEO. When Google’s algorithm indexes and ranks web pages, it considers links with high PageRank value, which might help your domain (or individual web page) rise in the SERPS. PageRank value is transferred to your domain (or individual web page).

To get backlinks from Google, follow these steps: Create a Google Site to begin the process of obtaining backlinks from Google.

Create web pages for your business or personal interests with the free website builder from Google and Google Sites. Other collaborators who have a Google account can likewise be granted access.

Adding backlinks to Google Site web pages as you can on any other website is possible. Additionally, Google Sites are compatible with other Google properties, such as Google Calendars, Google Drive and Google Docs, which you can easily incorporate into the site to establish backlinks for those properties.

2. Use Blogger as a backlinking tool

Another method for gaining backlinks from Google is to use Blogger.

In addition to being Google’s free blogging platform, Blogger also serves as a free content management system (CMS). Dofollow links to your website and other Google properties can be included in the material you produce, write, and publish.

The following article on getting do-follow links for SEO has additional information if you’re interested.)

3. Set up a Google Calendar

You may also utilize Google Calendar to boost your website’s off-page SEO by generating links. Regarding scheduling events, Google Calendar is best known for its ability to include hyperlinks within the event details.

Follow these steps to use the Calendar app to get a Google backlink:

  • First, create a new Google Calendar.
  • Set up a new event in the Calendar.
  • Add a description to the event and use the text field to insert a hyperlink to your website or another web resource. This link can either be a URL link or a contextual backlink.
  • Make the Calendar available to the public by changing its settings for events.

Build websites and applications on Google’s infrastructure using the Google Cloud Platform. Using this platform to establish links pointing back to your website and other relevant web pages is possible.

Creating a new project and a new bucket is all required after signing up for Google Cloud. Uploading HTML files with backlinks to any website property is possible inside the buck. Unless you take an additional step, these links will not be scanned or indexed.

Click “Add Member” after making necessary alterations to the bucket’s permissions. For example, enter “allusers” into the search field and choose the all users option. Next, allow crawlers and indexers to access the bucket; this enables the public to do so.

With Google Docs, you can create and modify documents from your web browser. Creating backlinks from Google is also a major benefit of using this service.

Open up a new document and paste it into your hyperlinks. While backlinks are important for SEO, just listing them is not the ideal approach. This Google Doc should be treated like any other web page on which you’d like to get high rankings.

SEO your Doc like you would like any other web page, including your backlinks in a natural manner that doesn’t appear to be spamming. Make sure the document is accessible to everyone with the URL and publish it online so that search engines may index it.

  1. Click Share > Get Link.
  2. Under “Get Link”, click “Change to anyone with the link” so the document is crawlable and indexable on Google’s SERPs.
  3. Under the File menu, choose “Publish to Web” or go to Share > Publish to Web, depending on the Google asset you’re creating. See the image below for an example.
Google backlinks Publish to Web option

6. Add an Earth Pin to Google Maps

Using placemarks, SEO marketing gurus in your area say you can also build backlinks on Google Earth. All of these options are available in the placemarks you create.

Placemarks for local businesses can include a backlink to their website by typing in their URL or by selecting a section of text and clicking the “Add Link” button to enter the web address for the inbound connection, depending on the sort of link you desire.

Using Google Forms is a wonderful technique to obtain feedback from your website’s visitors. Forms can also be used to get backlinks from Google.

On the other hand, only the naked URL can be included in the link in a Google Form’s description section. It’s easy to add a link to your website by entering it in the description field at the top of the form or by adding the “Title and Description” section to your form layout by clicking on the double “TT” icon and entering the URL in the description area of that section.

As soon as you’ve completed your form and made it public, you’ll want to open it up to the general public. To do so, follow these instructions.

  • On the Form setup page, click on the “Settings” tab.
  • Click on the “Responses” dropdown menu icon to open it up.
  • Uncheck the “Limit to 1 Response” option under “Requires to Sign In”.

Adding photos to your website is a fast and straightforward way to get backlinks from Google. A Google crawler will find and index your photographs to show in Google Image Search.

Optimizing your photographs for an image search for your target keywords is best done by focusing on three main areas: titles, alt-text, and h1 tags.

  • Alt-Text: Include the keyword in a natural, accurate, and readable way.
  • Filename: Label the image file as your exact match keyword.
  • Metadata: Use Photoshop or other image editing software to add keyword-optimized metadata that gets stored along with the image during upload.

A feature of Google Maps, Google My Maps allows users to build and share their personalized maps. Add your business location here with your name, address, phone number and website link.

Please create a new My Map and add a new point to get backlinks from Google My Maps. Add your website’s URL to the point description, which will be converted to a hyperlink as soon as you save your edits.

Several link-building services recommend including a target keyword and the brand name in the point title box to boost the link’s SEO relevance.

10. Set up a Google My Business Profile

Setting up a Google My Business profile is essential for any company with a physical presence to take advantage of the many digital marketing options available. In addition, setting up a Google My Business account is a great way to get your business in front of potential customers.

For link-building reasons, you can use a GMB Profile to establish links to your website and any other web resources you choose, including your Google properties.

You should read this other lesson on adding keywords to Google My Business if you’re serious about increasing your Google My Business profile’s exposure. It contains many useful SEO ideas.

It’s time for one final cautionary tale before you rush out to build a large number of Google backlinks at a high rate of speed. Link schemes may be deemed a violation of Google’s Webmaster Guidelines if any links are used to manipulate PageRank or a site’s ranking in search results,” according to the link schemes guidelines. Any activity that affects the inbound or outbound links to or from your site falls under this category.

So bear that in mind while building links to your website from Google-owned domains. If you want to improve your website’s search engine rankings, don’t just add low-quality connections to these sources.

Links from any website, application, or online platform can be ignored or devalued by Google’s algorithm. Because of this, you want to ensure that the information you post on Google with hyperlinks to your website is highly qualified and justifies a natural backlink.

To avoid a possible algorithm penalty, you should focus on a few Google properties that are most relevant to your business, brand, and website. Then, while promoting your site’s backlink, generate the greatest content for those platforms’ users.

When it comes to using Google’s properties for backlinks, create a high-quality Google Site that includes a lot of relevant information about your business and brand, as well as links back to your website and other Google properties you’ve created (such as Docs, Sheets, Forms, YouTube etc.), is perfectly acceptable. Stacking Google entities on top of each other is an SEO practice known as “Google Stacking,” which aims to give each link more PageRank authority.

“Would this Google backlink asset harm my brand?” is a smart question to ask yourself before building any backlink. No, you should either improve or remove the link if you answered yes to this question. In this case, the link benefits your brand and the website’s off-page SEO.

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