Online Coupon Marketing Tactics for ECommerce

Most internet customers do not expect to pay full price for goods and services. However, a coupon code for your next online purchase will likely exist because many shops are now offering new customer discounts and digital coupons.

Customers’ loyalty and repeat purchases are two primary reasons retailers use coupons and discounts in their advertising.

It’s not just consumers who benefit from coupons; they can also be used to build a business’s social media following, email list, and mobile website traffic.

Smart online shoppers know how to get the most out of their money by taking advantage of sales, using coupons, and combining them with other discounts and rebates. But, unfortunately, this could result in a less profitable sale for retailers.

When it comes to the distribution of digital coupons, marketers are boosting their distribution by 27% compared to the previous year, and this trend is expected to continue.

How can a digital discount strategy be implemented while still meeting sales and profit objectives? Come on; we can find out together.

Online Coupon Marketing

What are “Digital Coupons?”

Discounts and promotions offered by retailers to present or potential consumers can be found in digital coupons. For example, to entice customers to buy something from the retailer’s website, digital coupons typically provide a percentage discount, free delivery, or another discount.

Physical vs. Digital coupons?

There are a few subtle distinctions between physical and digital coupons, although their primary goal is the same.

Incorporating physical coupons into your marketing campaign is substantially more expensive. Physical coupons need printing, inserting, and distribution fees, whereas digital coupons can be sent via text, email, and automated communications, making them more cost-effective.

With so many emails flooding our inboxes every day, it’s easy for digital coupons to be overlooked.

There’s No Going Away from Digital Coupons.

There appears to be no stop in retailers, including digital incentives. Our best guess is that it will be at its highest point during the holiday shopping season, with more incentives being extended selectively into 2017.

Coupons are used by nearly all consumers (90 percent): Customers prefer to think they got a “bargain.” Even if it’s not as profitable for the consumer, it’s a nice and reassuring experience to complete a transaction with a discount or incentive applied.

By 2022, digital coupon redemptions are expected to reach a total of $90 billion: Today, a lot of work goes into making it easier and faster to redeem coupons. Retailers must ensure that their customers have a positive shopping experience. It is critical to its reputation and recognition as a reputable retailer.

This number is expected to rise in the coming years as more people become familiar with buying on the go using their smartphones, thanks to mobile user interface design improvements.

A whopping 63% of buyers said they would want to see more coupons available to them: We all know that. Customers who were hard to get and have grown accustomed to receiving special treatment — in the form of discounts and incentives — are more likely to return to stores that regularly offer coupons.

A 48 percent boost in income per email is seen with emails that include coupons: It’s no wonder that email has become such an excellent tool for quickly distributing customized content. Strategies that even contain a simple level of personalization, such as content or product suggestions based on previous browsing or purchase history, are frequently better than more generic messages.

If the receiver, offer, timing, and product mix are just right, attaching a coupon to such an offer could greatly impact its effectiveness.


Coupons are a great strategy to increase sales and volume. Including them in your marketing mix can help you swiftly establish a client database and temporarily boost your conversion rates. In addition, coupons are a terrific way to support excellent items and fair pricing when the competition heats up, or customer expectations require it. However, coupons are not a true substitute for quality products and fair pricing.

Because couponing may be expensive and unsustainable for many organizations, it’s important to plan and budget appropriately. In addition, brand equity cannot be built alone via coupons; it must be built in conjunction with a better customer experience and a high-quality product.

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