Series A funding of $2 million for baby gear manufacturer SuperBottoms. All of the money that is collected will go toward expanding the reach of the cloth diapering movement.
SuperBottoms, a baby product industry startup, announced Tuesday that it had raised $2 million from Saama Capital and DSG Consumer Partners as part of its Series A fundraising round.
The four-year-old firm has sold cloth diapers since its inception. The company boasts that it sells over 30,000 diapers monthly, with most of those sales coming from its website and other major e-commerce sites.
“The money will be used to promote the concept of using cloth diapers to a broader audience. SuperBottoms is thrilled to have Saama Capital and DSG Consumer Partners as partners on our path to growth and creating a powerful brand for children, “CEO of SuperBottoms Pallavi Utagi remarked.
In November 2018, Titan Capital, the investment office of Snapdeal co-founders Kunal Bahl and Rohit Bansal, led SuperBottoms’ initial round of external funding, which totalled Rs. 1.6 crore. Even Venture Catalysts got in on the action.
“A growing number of shoppers across all categories are opting for healthier, higher-quality options. The Moms Co. was our first investment in the industry as a pioneer in the maternal and infant personal care market”. However, according to Saama Capital, the demand for baby care products is underserved. According to Ash Lilani, managing partner of Saama Capital.
In January of last year, SuperBottoms secured capital before its Series A round, and DSG Consumer Partners was an early backer of the company.
The preference of Indian parents for cloth nappies suggests that the market for cloth diapers in India will eventually reach global levels. SuperBottoms has a commanding lead in the market and should continue to do so. We have high hopes for the country’s unmet demand for infant care, Director of Operations at DSG Consumer Partners, Deepak I. Shahdadpuri, also chimed in.
DSG Consumer Partner has funded over 50 companies, many of which are direct-to-consumer businesses like Arata, The Moms Co, Sleepy Owl Coffee, Sleepycat, and Power Gummies.