Virat Kohli Gives A Boost To Rage coffee With His Investment as announced by the company that produces, promotes, and distributes packaged coffee goods, former Indian cricket captain Virat Kohli has joined fast-moving consumer products brand Rage Coffee as an investor and brand ambassador.
There are a variety of instant coffee mixes available from Rage Coffee and cold brew bags, liquid, and sachets. In August 2021, Sixth Sense Ventures led the brand’s $5 million financing raise.
In 2018, the brand Rage was launched as a direct-to-consumer business. It now offers things both online and off. In addition, India has over 2,500 physical locations where customers may interact with the brand.
Duff & Phelps, a celebrity brand assessment firm, says that Indian cricket legend Kohli is the most valuable celebrity endorser for the fourth year. During that time, Kohli’s brand was valued at an estimated $237,7 million.
Earlier this year—Kohli stepped down as test captain of the India cricket team after more than seven years of service.
“Virat Kohli is rightfully regarded as the best batsman globally, having set numerous records in the highest echelons of international cricket. An avid fitness fanatic, Virat is also a world-class athlete, and his values perfectly connect with those of Rage Coffee, the coffee company founded and led by Bharat Sethi, founder and CEO.
According to the company, Kohli will contribute to the company’s efforts to bring in new patrons.
Packaging for packaged instant coffee is available from firms like Hindustan Unilever, Nestle and ITC in India.
This year, Rage intends to broaden its reach both on the internet and in real life. As a result, funding for promotion and distribution has been secured. The cash will also be used to increase production, promote new products, and strengthen the company’s senior management, according to Rage Coffee.